ABOUT US

Japan Blue Paris, the Indigo Concept Store, will be the new center of Japanese Ai (藍, Indigo in Japanese) and Ao (青, Blue in Japanese) culture in Europe. With its central location in Paris and its easy access, it is the perfect location to introduce this unique culture with different events and workshops.

You will find exclusive products still unreleased in Europe from our main brands Momotaro Jeans, Japan Blue Jeans, Soulive, Setto. We will also display and sell different products from Japanese traditional craft and culture such as Denim Kimono, Haori and Jackets but also Art Work of artists involved in the 藍 Ai culture.